• FRESH.

The Art of Failure.

Updated: Feb 13, 2019

You’re going to ‘fail’ so many times throughout your life. That sounds terrible but I’m not saying it to be mean. I have most definitely failed. We have as a team here at FRESH. And I’m actually really grateful that I have. So many times I’ve fucked up. Whether that’s something as embarrassingly simple as leaving typo’s in design work I’ve done for paying clients, or something slightly bigger like not being able to stick do important deadlines. Maybe it’s quite a public failure like say… launching a Kickstarter campaign that goes tits up? Yup, we did that. Failures look different to all of us and that, in a way, is also the beauty of them.


I feel like I’ve finally struck the balance between acknowledgement of the ‘failures’ and being able to teach myself something from each situation. Life is all about learning lessons (I hate to sound like a Tumblr post *inserts picture of beachy sunset*) but it’s true!!


So, here at FRESH we launched a Kickstarter campaign in order to raise some money so we could afford to print future copies, invest in a decent printer, be able to put on networking events, maybe get some studio space… y’know just things we kinda needed to enable us to grow a business. We were trying to raise £8’000 and we managed to make about £280?


Before I go ANY further I just want to take a moment to say a fucking MAAAASSSSSIVE thank you to absolutely everyone who contributed to our campaign. Whether you gave us money or you reposted our campaign to your followers or you gave us time to explain more about who we are and what we’re trying to do. We’re just so grateful for your support! In terms of learning from our failures, this was a really testing time for us.


It was hard for us to not be deflated, obviously. But as a team we came together and initially did what we do best which was to laugh at and mock each other royally because the gravity of the situation made us kinda manically hysterical. I specifically remember just sitting there in a coffee shop and people casually walking past the windows and thinking… life just carried on without even a blink. Everything continued. So what were we gonna do? Sit there in pause mode and just wallow? Hell naaaaaaw. Our campaign had failed. That didn’t mean that we were failures. It meant that the world had given us the perfect opportunity to learn. To learn about how strong we were as individuals. To learn about how strong we were as a team. To learn about how life is not gonna roll us out a big ol’ pity party. No. Time to crack on. The fact that we could carry on was going to prove that we really were a bunch of hardcore mother fudgerz.


There was also the more technical side of things that this failure taught us. Y’know like how better promotion would have been a great thing to have worked harder at. And how there’s this secret unspoken ‘rule’ of Instagram that you’re supposed to post something everyday and all that jibber jabber. We just didn’t do it. And that’s okay. It’s not the end of the world. Literally. The world did not give one solitary shit about the fact that we’d ‘failed’, it didn’t stop to check we were okay and make us a brew. Like I said before, life goes on. If we tried to run the campaign again, yeah, it might ‘fail’ again, but we’d have learnt so much from our mistakes the first time around that it would undoubtedly be stronger.


I’m going to round this whole thing up before it carries on for an eternity. But I guess the point I’m trying to make is that when things go slightly tits up, don’t beat yourself up over it. We’re human. We make mistakes. Without our mistakes we’d be these awful characterless drones. Embrace your mistakes. Squeeze every ounce of knowledge you can from them. Because, as long as we learn from our ‘failures’ they’re not failures at all, they’re life lessons.


-Katie Jones

Founder of FRESH Magazine.

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